Built by entrepreneurs, for entrepreneurs
HESABLY was created to solve the real financial challenges that small business owners face every day—because we faced them too.
From frustration to innovation
As the founder of SILIM.AE, a traditional clothing brand, I experienced firsthand the challenges small business owners face when managing their finances.
Tracking inventory, auditing accounts, and maintaining accurate bookkeeping were highly time-consuming, while professional accounting software was often too expensive, overly complex, or built for accountants rather than entrepreneurs.
Even with a strong finance education from a globally recognized institution, I saw how difficult it can be to stay on top of financial operations without the right tools. This gap between financial knowledge and practical, day-to-day business needs revealed a broader problem facing entrepreneurs worldwide.
HESABLY was created to close that gap—to provide small business owners with an affordable, intuitive, and intelligent platform that simplifies financial management.
Founded in Toronto
Global ambitions
Our Vision
To become the go-to financial management platform for small businesses with a strong focus on emerging markets—particularly the Middle East and Africa. We envision a world where every small business, regardless of size or technical literacy, can access affordable, real-time financial insights, automated accounting, and intelligent analytics.
Our Mission
To bridge the gap between small business owners, vendors, and suppliers by delivering an intuitive, intelligent, and affordable financial platform that automates accounting, auditing, and reporting. We are committed to building a platform that combines simplicity, reliability, and AI-driven intelligence.
Leadership
Muayyad Binsilim
Founder & Chief Executive Officer
Student at the University of Toronto, building expertise in finance and law with experience across corporate finance, legal training, and capital markets. Founder & CEO of Hesably, an accounting software platform focused on scalable financial, compliance, and operational solutions.
Currently preparing for the CFA program and LSAT, with the goal of pursuing a JD or LLB and operating at the intersection of M&A, capital markets, and corporate law.
University of Toronto
Pre-Law Student
Global Markets
Africa & Middle East
Khaled Alfawares
Chief Technology Officer
A Computer Engineering student at the American University of Sharjah, bringing strong technical expertise and a passion for building scalable, intelligent software solutions.
American University of Sharjah
Computer Engineering Student
Technology Leadership
Product & Engineering
What drives us every day
Empathy First
We understand the struggles of small business owners because we've been there.
Simplicity
Complex financial concepts made accessible to everyone, regardless of background.
Community
Building connections between vendors, suppliers, and business owners.
Global Impact
Designed for emerging markets, serving entrepreneurs worldwide.