Market Opportunity
A massive, underserved market
$125B
by 2028
Global SME Fintech Market
45%
CAGR
MEA Fintech Growth
400M+
worldwide
Underserved SMEs
78%
post-COVID
Digital Adoption
Why Invest
Investment highlights
Large Addressable Market
Over 400 million SMEs globally lack access to affordable financial management tools.
Product-Market Fit
Validated through early adopters in Toronto and expanding into high-growth MEA markets.
Scalable SaaS Model
Recurring revenue with strong unit economics and low customer acquisition costs.
AI-Ready Platform
Built with AI integration from day one, enabling intelligent automation and insights.
First-Mover Advantage
Focused on underserved emerging markets with explosive digital transformation.
Experienced Team
Founded by entrepreneurs with firsthand experience in SME financial challenges.
The Problem
- ×400M+ SMEs lack affordable accounting tools
- ×Traditional software is complex and expensive
- ×Low financial literacy among entrepreneurs
- ×Manual processes are time-consuming and error-prone
- ×Limited access to real-time financial insights
The HESABLY Solution
- Affordable SaaS pricing starting at $15/month
- Intuitive Q&A interface—no accounting knowledge needed
- Automated reports: balance sheets, cash flow, P&L
- Seamless POS integration for real-time tracking
- AI-powered insights and financial forecasting
Roadmap
Our path to scale
Q1 2026
Beta Launch
- Core platform
- Q&A workflow
- Basic reports
Q2 2026
Market Expansion
- POS integrations
- MEA market entry
- Multi-currency
Q3 2026
AI Features
- Forecasting
- Anomaly detection
- Smart insights
Q4 2026
Scale
- Enterprise tier
- API marketplace
- Strategic partnerships
Use of Funds
How we'll deploy capital
40%
Product Development
30%
Market Expansion
20%
Sales & Marketing
10%
Operations
Key Metrics Target
MRR Target
$500K(18 months)
Active Users
50,000+(18 months)
Markets
10+(countries)
Team Size
25+(employees)